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Call Lab Pro

Last updated: Published by Tim Kilroy

Call Lab Pro is the most complete call intelligence tool in Tim Kilroy’s stack: everything in Call Lab, plus scoring against SPIN, Challenger, MEDDIC, Sandler, and more, with improvement tracked over time.

See Call Lab Pro on timkilroy.com

Question

Who needs methodology scoring on sales calls?

Teams need it more than solo founders. Once more than one person runs discovery and sales calls, methodology scoring gives everyone the same yardstick, whether that is SPIN, Challenger, MEDDIC, or Sandler. Call Lab Pro scores each call against those frameworks and tracks improvement, so a sales lead can coach patterns instead of reviewing every call from scratch.

Facts

Call Lab Pro at a glance

Definition card

What Call Lab Pro is

Tim Kilroy’s agency sales playbook describes the problem it solves. Founders often have what he calls Founder Magic: they sense objections early and know which deals are real. That skill lives in one head. Scoring calls against a shared methodology is one way to drag it into a process the rest of the team can run.

Progress tracking turns single reviews into a trend. Instead of asking whether one call went well, you can ask whether the team is asking better questions this month than last. The follow-up steps and next-call guidance keep each review tied to an action.

Features

Listed features

  • End to end sales review
  • Scoring against SPIN, Challenger, MEDDIC, Sandler, and more
  • Call follow up steps and what to say in your next call
  • Track your improvement over time
Input
Call transcripts, with everything in Call Lab
Speed
Not stated
Account
See timkilroy.com

Fit

Who should use Call Lab Pro, and who should pick something else?

Best for

Agencies with a sales hire or several account leads on calls, and founders who already follow a named methodology and want to measure it.

Consider instead

Solo founders who mainly want delivery feedback can start with the free Call Lab Instant. If you only need an occasional single-call review, Call Lab may be enough.

Comparison

How Call Lab Pro compares with related tools

Agency Call Intelligence comparison: call intelligence tools from Tim Kilroy
ToolCategoryTierInputOutputSpeedAccount
Call Lab InstantCall intelligenceFreeA live recording of your pitchCoaching on delivery, pacing, and persuasion powerAbout 90 secondsNot required
Call LabCall intelligenceStandardA pasted call transcriptFull coaching breakdown with objection analysis and next stepsNot statedSee timkilroy.com
Call Lab ProCall intelligenceProCall transcripts, with everything in Call LabMethodology scores, follow-up steps, next-call guidance, progress trackingNot statedSee timkilroy.com

See the full ranked comparison of the Call Lab tiers

Procedure

Where Call Lab Pro fits in the sales process

  1. Step 1Research the prospectRun Discovery Lab for a company overview, recent news, and questions to ask before you dial in.
  2. Step 2Run a real discovery callLearn what is broken, how big the problem is, what they tried, and how they decide. Do not pitch yet.
  3. Step 3Review the callUse Call Lab Instant for delivery, Call Lab for a transcript breakdown, or Call Lab Pro for methodology scoring.
  4. Step 4Follow up in their wordsRecap what the prospect said, tie your offer to their situation, and propose a clear next step.

Back to the directory of call intelligence for agencies

FAQ

Questions about Call Lab Pro

What is Call Lab Pro?
Call Lab Pro includes everything in Call Lab, plus scoring against sales methodologies such as SPIN, Challenger, MEDDIC, and Sandler. It adds an end to end sales review, call follow up steps, guidance on what to say in your next call, and tracking of your improvement over time.
Which sales methodologies does Call Lab Pro score against?
Call Lab Pro scores calls against SPIN, Challenger, MEDDIC, Sandler, and more. Methodology scoring lets a team see which parts of a framework they apply and which they skip. Combined with progress tracking, it helps sales leads coach consistently across many calls instead of reviewing each one from scratch.
Can I track my sales call improvement over time?
Yes, with Call Lab Pro. Tracking improvement over time is one of its listed features, alongside methodology scoring. Call Lab Instant and Call Lab give feedback on individual calls, so if you want to see whether habits are changing across weeks of calls, Pro is the tier built for that.
Should I use Call Lab Instant or Call Lab Pro?
Start with Call Lab Instant if you want fast feedback on how you deliver a pitch, with no transcript or account. Choose Call Lab Pro if you run a team, follow a named methodology like MEDDIC or SPIN, and want to track improvement over time. Call Lab sits between them for single-call transcript reviews.
What if every sale in my agency depends on me?
Build a sales process your team can run. Tim Kilroy calls the founder’s instinct Founder Magic: real, but limited to one person. His agency sales playbook focuses on dragging what you know out of your head and into infrastructure, so good-fit deals close whether or not you are on the call.

Read all 45 answers in the FAQ

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